The Current Frontiers in Medical Technology
MedTech innovation in 2026 is defined by execution. Explore four shifts shaping the sector, real-world examples, and how NineSigma helps organizations turn…
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Services / New Market Discovery
New Market Discovery
Discover where to grow next and how to win.
Turn market possibilities into growth opportunities.
Identify and prioritise attractive new markets, uncover untapped white space and build a clear path to market. NineSigma combines market intelligence, strategic insight and technology expertise to help you find the right opportunities, assess their potential and determine the best way to capture them.
Scientists and experts in network
0
M+
Success rate
0
%
Tailored to your objectives, priorities and growth ambitions.
Custom Program
How it works
OUR FOUR-STEP MARKET DISCOVERY APPROACH
01
Market Potential Assessment
Where should we play?
Identify and prioritise the markets with the greatest potential.
• Customer needs and unmet demand
• Market size, growth and emerging trends
• Competitive landscape and barriers to entry
• Revenue and value potential
• Market attractiveness and strategic fit
Identify and prioritise the markets with the greatest potential.
• Customer needs and unmet demand
• Market size, growth and emerging trends
• Competitive landscape and barriers to entry
• Revenue and value potential
• Market attractiveness and strategic fit
02
Capability Gap Analysis
What will it take to win?
Define the capabilities required to compete successfully and identify the gaps between where you are today and where you need to be.
• Capabilities required for success
• Assessment of current strengths and capabilities
• Critical capability gaps
• Priorities for capability development
Define the capabilities required to compete successfully and identify the gaps between where you are today and where you need to be.
• Capabilities required for success
• Assessment of current strengths and capabilities
• Critical capability gaps
• Priorities for capability development
03
Build, Buy or Partner Assessment
How do we get there?
Determine the fastest and most effective way to close capability gaps and enter the market.
• Build, acquire or partner assessment
• Strategic partner and acquisition target identification
• Collaboration and investment options
• Technical and strategic fit
• Recommended route to market
Determine the fastest and most effective way to close capability gaps and enter the market.
• Build, acquire or partner assessment
• Strategic partner and acquisition target identification
• Collaboration and investment options
• Technical and strategic fit
• Recommended route to market
04
Business Case Development
Is it worth the investment?
Turn the strongest opportunities into robust, actionable investment cases.
• Clear opportunity definition
• Value creation strategy
• Financial impact and return potential
• Key risks and mitigation
• Implementation roadmap
Turn the strongest opportunities into robust, actionable investment cases.
• Clear opportunity definition
• Value creation strategy
• Financial impact and return potential
• Key risks and mitigation
• Implementation roadmap
TYPICAL TIMELINE
2–4 weeks
Market Potential Assessment
2–4 weeks
Capability Gap Analysis
2–4 weeks
Build, Buy or Partner Assessment
2–4 WEEKS
Business Case Development
What's in it for you
WHAT MARKET DISCOVERY DELIVERS FOR YOU
Prioritised Growth Opportunity Portfolio
A ranked portfolio of the most attractive opportunities, assessed against market potential, strategic fit and value creation.
Capability Development Roadmap
A clear view of the capabilities required to succeed, the gaps to address and the priorities for development.
Build, Buy or Partner Strategy
A recommended route to accessing the capabilities you need, supported by a targeted shortlist of potential partners and acquisition candidates.
Investment-Ready Business Cases
Robust business cases for priority opportunities, including financial impact, key risks, implementation roadmap and expected value creation.
FAQ
Common questions
What is New Market Discovery?
New Market Discovery helps you identify where your business should grow next and how to succeed there. We uncover and prioritise attractive new markets, assess their commercial potential and strategic fit, and turn the strongest opportunities into actionable growth plans.
How is this different from traditional market research?
Traditional market research tells you about a market. New Market Discovery tells you whether you should enter it — and how. We combine market intelligence with an assessment of your capabilities, competitive position and potential routes to market to provide clear recommendations for action.
Do we need to know which markets we want to explore?
No. You can start with a specific market in mind or a broader growth ambition. NineSigma can explore adjacent and new markets, identify promising opportunities and systematically prioritise them based on market attractiveness, strategic fit and value potential.
What do we get at the end of the project?
More than a market report. You receive a prioritised portfolio of growth opportunities and a clear path forward — including the capabilities required to succeed, recommendations on whether to build, buy or partner, and robust business cases for the highest-priority opportunities.
BEST COMBINATION
For best results, pair with
EXPERT-LED
Identify collaborators, service providers and suppliers that match your technical
requirements and long-term direction – pre-qualified and ready to engage.
2
weeks
100%
client anonymity
Confidential
100%
AND/OR
AI-POWERED
Find new markets and applications for technologies and capabilities you already have.
4x
market reach
65%
application matches found
Market fit
68%
CASE STUDIES
Explore our Case Studies
How AI and Partner Mapping Accelerated Technology Commercialization for CONECTUS
CONECTUS partnered with NineSigma to accelerate the technological commercialization of two early-stage technologies: MeteorBioPrinting and SiCOI (Silicon Carbide-on-Insulator). Using NineSigma’s proprietary AI…
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Is AI making us dumb? Or is it reshaping industries and driving innovation?
As AI technology continues to grow and evolve, many people express concern about its impact on human intelligence. Is Generative AI making…
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Enter the inspiring Chinese Innovation Ecosystem with NineSigma!
(中国市场) From Tradition to leading-edge Sciences & Technology, enter the inspiring Chinese Innovation Ecosystem with NineSigma! China’s research and development ecosystem…
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Qatar Leads the Way in AR/VR Technology Implementation
Augmented Reality/Virtual Reality (AR/VR) technologies are increasingly finding practical applications across various industries. They offer realistic simulations for scenarios that are either…
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Pharmaceutical Industry Innovation: From ‘Core’ to ‘Transformational’
The pharmaceutical industry may not have been an early adopter of open innovation (OI), yet it has made significant strides in using…
View case studyDiscuss the right approach for your application
Our experts identify and validate solutions in weeks, not months. Pick a time that
works for you.
Nicolas Wojnarowski
Director, Innovation & Business
Development
Western Europe
Americas
Australia
Middle East
30mins – Free – No commitment
Yiqi Zhang
Innovation & Strategic Business Development Manager
Northern Europe
Asia Pacific
Central Europe
UK
30mins – Free – No commitment
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