NineSigma Expands and Accelerates System for Technology-to-Market Collaborations
“Innovation Alliance Program” rewards members who help make connections
CLEVELAND, OH – June 15, 2006 – NineSigma, a leader in helping
large R&D-focused companies connect with innovators and bring new
technologies to market, today announced the introduction of a formal
reward-based global network-expanding program. Called the Innovation
Alliance Program, the program uses the powerful techniques of viral
marketing, in which strong relationships are key. But the Alliance adds
a new element that strengthens and expands the network-connecting
process—now Alliance members whose introductions result in successful
connections will be compensated with commission scaled to the size of
the project.
With the expanded reach possible with this new program, the chances
of clients making solid, workable connections rise exponentially. “The
more participants in the network, the higher the chances that fruitful
collaboration will result,” said Charles Brez, NineSigma’s Vice
President of Innovation Alliances. “Successful connections are what
this is all about—and rewarding our Alliance members for their
participation.”
Clients such as Air Products, DuPont, Procter & Gamble and
Unilever appreciate NineSigma’s network approach to locating,
connecting, and facilitating partnerships for bringing innovative new
technologies to market. “Even though we have established extensive
networks on our own, NineSigma has identified companies, individuals
and technologies that we have not been aware of previously,” said
Robert Gruetzmacher, Director in DuPont’s Center for Collaborative
Research. “We have already received creative proposals from around the
globe including interesting locations like Australia, India, Argentina,
Bulgaria, Denmark, Germany, Poland, UK and other locations.”
NineSigma is targeting two kinds of ‘nodes’ for its Alliance
network. The first type is those well-connected individuals who can get
a client’s message out to their relevant contacts. One of the
well-connected individuals who has joined the Alliance is Karl
Massholder, Director and Founder, UltraKat Plasmatechnik GmbH of
Heidelberg, Germany. “NineSigma enabled us, as a solution provider, to
conclude several deals with major corporations in the USA and Japan
that we would never have had a chance to engineer if we were operating
on our own,” said Dr. Massholder. By joining the Alliance we gain
additional incentive to invite all our connections to leverage their
technology and find what’s needed.”
“The second type of node we are looking for,” said Mr. Brez, “is
what we call supernodes—large organizations that control or influence
major segments of technology transfer markets.” One of the newest
supernode members is NEOS, the only private technology transfer firm in
Chile, South America. Represented in its current portfolio are
universities, small- to medium-sized enterprises, and private inventors
across Latin America. “Our relationship with NineSigma is an ideal
match of their publicizing market needs with our knowledge of available
technology,” said Mr. Allan Jarry, Executive Director of NEOS,
Santiago, Chile. “We are delighted to join the Alliance and further
promote the success of all parties.”
“We build bridges between innovators and our clients,” said Mr.
Brez. “The Innovation Alliance Program reach-and-reward approach is a
critical part of NineSigma’s strategy. Over the next 18 months we
expect to dramatically increase the number of bridges we build for our
clients to find and connect with qualified providers.”
Technology innovators, solution providers and others interested in
learning more about the Innovation Alliance Program can visit
http://www.ninesigma.com/affiliate or call NineSigma at 216-295-4800.
About NineSigma
NineSigma facilitates open innovation strategies for Fortune 500
companies seeking to acquire technical innovations developed outside
their organization. NineSigma’s clients span a variety of industries
including automotive, biomedical, chemical, consumer products,
electronics, food, materials, pharmaceutical, and telecommunications
among others. Through its proprietary Managed Exchange (M:XTM) process,
NineSigma matches technology seekers with unobvious or disruptive
innovations that enable companies to drive top-line growth. For more
information, visit www.ninesigma.com.
