Nike has a long history of using innovation and design in order to serve the athlete* (*if you have a body you are an athlete). Their mission is to bring inspiration and innovation to every athlete- from those competing at the highest levels to those putting on their sneakers unassisted for the first time.
The Nike Ease Challenge embodies that mission by calling on a larger community of innovators who share Nike’s commitment to elevate athletes of all abilities to share their ideas. This challenge is about developing footwear designs that enable athletes of all levels to live more active and independent lives; unlocking more athlete stories.
Through The Nike Ease Challenge, Nike plans to build upon the advancements made with the Nike HyperAdapt 1.0, Nike FLYEASE, Nike Air Drift and Nike Sock Dart shoe designs, by looking for designers, engineers, makers and innovators with a passion for innovation, who desire to remove barriers for athletes of all abilities. Three finalists will be invited to Nike World headquarters to present their designs to a panel of Nike leaders and athletes. The winning innovation will receive a $50,000 cash reward, in addition to the possibility of innovating with leading Nike designers.
Learn more about this challenge by listening to the challenge webinar recording, where you will hear from Tobie Hatfield, Nike Athlete Innovation Director, as he discusses the challenge, how to submit your proposals and why Nike is seeking new footwear design solutions for athletes of all abilities.
Olivia is a member of the marketing team at NineSigma.