Situation: The company wanted to develop geothermal energy solutions
and had previously conducted research on geothermal opportunities. The geothermal
energy field was adjacent to the company's core area of expertise in oil and gas
exploration and production and offered a potentially significant opportunity. With
operations around the world and 80,000 employees, it was difficult to assess the
knowledge the company had acquired to date. Before embarking on a path to align
current technologies with geothermal energy solutions, the company first had to
identify what they already knew.
Response: Schlumberger Limited engaged NineSigma to conduct internal
knowledge mapping as a first phase of their innovation intelligence project. Specifically,
NineSigma was to map and aggregate internal knowledge across multiple divisions
and locations. The NineSigma Intelligence Team began by interviewing key people
and conducting extensive research on the topic. One critical part of the process
was NineSigma's coordination of cross-company meetings that brought together people
who each had a stake in the innovation project.
Impact: Through primary and secondary research, including key stakeholder
interviews, the NineSigma team was able to provide a clear assessment of the company's
knowledge in the geothermal energy area. NineSigma evaluated white space opportunities
and focus areas for potential business. Phase 2 of this project will include the
evaluation of external technologies to align with the company's internal capabilities,
which will allow them to develop the best approach to entering this new market.
Contact NineSigma
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